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ALXNDRA is a season-less textiles and jewellery brand in London. With an East meets West aesthetic drawing inspirations from Japanese culture and "Kawaii". Creating key pieces with a Slow Fashion ethos ALXNDRA experiments to update classic staples, injecting excitement into your everyday wear and style. Making modern, well loved pieces for your wardrobe with longevity in mind.

Fine jewellery is the newest addition to the ALXNDRA project having only started in 2018. Themes for jewellery will continue to pull inspiration from Japanese culture, with the first collection titled Ramen Lovers! I simplified my ideas within this concept to create everyday-to-night wearable from solid silver with gold and rose gold plated options.

About Alexandra Cook - Illustrator/Designer

I am a London based freelance illustrator, textiles print design and jewellery designer. I have a background and degree in fashion and textiles being a graduate from Central Saint Martins and London College of Fashion.

Now alongside ALXNDRA, I also work full time as a freelance illustrator. I have been lucky enough to work privately for small clients and also be involved in bigger projects such as fabric print design for designer Sabinna, band merchandise for multiple bands and many enjoyable collaborations with some great independent companies and artists (Family Store Brighton , Super Unofficial , Black Water Studios etc). I am also a published illustrator with card and stationery company Whale & Bird with some of my designs having been stocked in shops such as Paperchase and Scribbler.

My Ethics

ALXNDRA is committed to producing locally in the UK. I believe in supporting local and small businesses. It is fortuitous that my Dad has been working in the jewellery industry since the 70's. He has been vital in my new jewellery designing pursuits and has been helping to steer me in the right direction. I wish to keep the family history going and I am proud to say that I now work with manufacturing companies that my Dad has also been working with for several family generations! 

Keeping mindful while creating new fashion products is important to me. This is why I create season-less pieces with the hope that you will cherish them throughout the year for years to come. I strive to make clothes that will last and make you feel unique despite the constant rotation of fashion trends. 


Please feel free to contact me for commission work. Whether you are a company or just an individual looking for a unique birthday present! I am happy to answer all emails about possible illustration requests. I also offer wholesale on select items. Please send all enquiries via my contact page or email me at alxndracook@gmail.com.